The branch of economics that studies individual consumers, firms, and particular markets is _____.

### Why this is right Microeconomics focuses on individual units, such as consumers and firms, and on particular markets. It is used to analyze issues such as demand, supply, pricing, production, and resource use. ### The concept Macroeconomics differs by studying the economy-wide picture, including aggregate output and employment. Managers may need both branches: microeconomics for a product-market decision and macroeconomics for broad conditions that affect the whole business environment. ### Terms - **Microeconomics**: the study of individual economic units and particular markets. ### Remember The prefix “micro” signals a focus on smaller units within the economy.