Match each environmental factor with its category.

### The pairs | Item | Matches | Why | |---|---|---| | Worker skills | Internal factor | Skills are part of the organization's resources and can contribute to its strengths or weaknesses. | | A change in government tax policy | External factor | Government policy is outside an individual firm's direct control and can affect its costs or decisions. | | A firm's brand reputation | Internal factor | Reputation is an organizational asset that can shape a firm's strengths or weaknesses. | | A flood affecting regional production | External factor | A natural event lies outside the firm's control and can disrupt operations. | ### Terms - **Internal factor**: A condition within an organization that helps shape its strengths or weaknesses. - **External factor**: A condition outside an organization that may create opportunities or threats. ### Remember Ask whether the organization directly controls the factor to distinguish internal from external conditions.