In marketing, a descriptive slogan plainly communicates what a business does using literal language. Which of the following is the best example of a descriptive slogan for a pet-sitting company?

### Why this is right The proposal explicitly describes **Experience farming** as literal and easy to understand. It communicates the service's central activity without requiring the audience to interpret a metaphor or wordplay. ### The concept A slogan is a short phrase used to express a brand's message or promise. The three proposed directions differ in how directly they express the idea. **Experience farming** names the activity. **Create Nature** shifts attention to planting as an act of making nature. **ADD FARMing to your life** incorporates the brand name into a phrase about bringing farming into everyday life. The proposal does not list “Grow with Japan” as one of its slogan ideas, so it should not be treated as a documented option. ### The other options - **B. Create Nature**: This emphasizes making nature through planting, rather than stating the service as literally. - **C. ADD FARMing to your life**: This uses the brand name as wordplay and suggests adding farming to one's life. - **D. Grow with Japan**: This slogan is not included in the proposal. ### Terms - **Slogan**: A short phrase that communicates a brand's message. ### Remember When asked for the most literal slogan, choose the one that names the activity directly.