A change in consumer tastes can shift the demand curve.

### Why this is right Tastes are a demand determinant. If consumers become more interested in a product, they may demand more at each price, shifting the demand curve. ### The concept A demand shift changes the quantities consumers want at different prices. That differs from a movement along the curve, which follows a change in the product’s own price. A fashion trend can even raise demand while the product’s price rises, because taste changes influence demand separately from price. ### Remember Changes in tastes shift demand rather than causing movement along the curve.