Describe how a manager could use the decision process to assess whether to establish a poultry farm in an area with limited egg supply.

### The concept A manager begins by defining the problem: the area has an insufficient supply of eggs. Relevant data include the site’s topography and climate, access to water, available workers, cage and feed sources, transport, and the size of the market. The manager analyzes these facts to estimate production costs, sales, and likely profit. Conclusions should then be compared with alternatives, including different products or types of poultry production. A final choice considers feasibility and whether returns can be sustained, not just whether the first estimate looks attractive. ### What a good answer covers - State the local supply problem or opportunity. - Identify production and market data to collect. - Explain cost, revenue, and profit analysis. - Compare alternatives and assess sustainability. ### Remember A business opportunity is only a decision candidate until evidence supports it.