Match each advertising slogan for an urban agriculture brand to the communication strategy it employs: Slogans: - "Experience farming" - "Create Nature" - "ADD FARMing to your life" Strategies: - Direct and literal description of the activity - Conceptual reframing of planting as creation - Wordplay that integrates the brand name into a phrase

### Why this is right Each slogan has a distinct communication approach: direct description, an idea about actively creating nature, or wordplay using the brand name. Matching the phrase to its stated role clarifies what each option is designed to communicate. ### The pairs | Item | Matches | Why | |---|---|---| | Experience farming | Literal and easy to understand; communicates the value quickly | The proposal calls this slogan literal and says it communicates value instantly. | | Create Nature | Frames planting as creating nature | The proposal contrasts planting with simply feeling nature outdoors. | | ADD FARMing to your life | Forms a sentence using the brand name | This wording turns the brand name into part of a sentence about everyday life. | ### Terms - **Wordplay**: A deliberate use of wording that creates an additional association or meaning. ### Remember The three slogans differ in directness, idea, and use of the brand name.