A community farm is launching a promotional campaign for families. The campaign's primary objective is to communicate what the service offers with immediate, literal clarity, avoiding wordplay or abstract metaphors. The team is evaluating three proposed slogans: - Slogan A: 'ADD FARMing to your life' - Slogan B: 'Create Nature' - Slogan C: 'Experience Farming' Which slogan best fulfills this objective, and why?

### What a good answer covers - Selects one of the three slogans actually proposed in the material. - Links the selection to the stated communication need, such as plain, immediate understanding. - Explains how a second slogan uses a different approach, such as an idea about planting or brand-name wordplay. - Recognizes that the choice depends on the campaign's communication goal rather than claiming one slogan is universally best. ### Terms - **Campaign**: A planned set of communications intended to promote a brand, service, or idea. - **Wordplay**: Wording that uses a name or phrase for an additional association. ### Remember Choose a slogan by matching its communication style to the audience and message you need.