A promotional tagline that incorporates the company or product's name directly into its wording is known as a _____ slogan.

### Why this is right The proposal lists **ADD FARMing to your life** as a slogan idea that forms a sentence using the brand name. Its wording suggests incorporating farming into ordinary life. ### The concept A brand-name slogan uses the name itself as part of the message. In this case, the phrase visually and verbally links “ADD FARM” with the idea of adding farming to a person's life. This differs from **Experience farming**, which states the activity directly, and **Create Nature**, which focuses on planting as an act of creation. These are alternative creative directions in the proposal, not claims that one slogan has been selected as final. ### Terms - **Brand-name slogan**: A slogan that incorporates the brand's name into its wording. ### Remember Recall the exact phrase that combines “ADD FARM” with the idea of adding farming to life.