Explain how encoding, storage, and retrieval differ, and describe one factor that can influence encoding.

### What a good answer covers - **Encoding** transforms attended sensory information into a form that can be remembered. - **Storage** retains information over time. - **Retrieval** accesses stored information through recall or recognition. - Attention and association with existing knowledge can influence encoding. ### The concept These are related but distinct memory operations. A person may have difficulty at one operation without the others being identical problems. For example, weak attention during initial learning can interfere with encoding, while a retrieval difficulty concerns accessing information that was stored. ### Terms - **Recall**: consciously bringing stored information to mind. - **Recognition**: identifying information as familiar when it is encountered. ### Remember Ask whether the problem happened while learning, retaining, or accessing the information.