In the Care Ltd example, intended outcomes describe desired results, while strategic initiatives describe work planned to achieve them.

### Why this is right The strategy separates what Care Ltd wants to achieve from the initiatives it proposes to deliver those results. For example, improved understanding of sensitive data is an outcome, while reviewing tools for data classification is an initiative. ### The concept An outcome expresses a target condition, such as restricted access to information systems. An initiative is an action or programme of work, such as creating an access-control process or implementing a monitoring tool. Keeping the two distinct helps leaders test whether planned work actually supports the intended result. ### Terms - **Access control**: rules and mechanisms that determine who may use a system or view information. - **Data classification**: grouping information according to its sensitivity or handling needs. ### Remember Ask “what should be true?” for an outcome and “what will we do?” for an initiative.